{"title":"Serums","description":"\u003cp\u003eDiscover concentrated face serums designed to deliver targeted skincare benefits. From hydration and radiance to barrier support, Vemel's serums help promote healthy-looking, balanced skin.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eTargeted Skincare Solutions with High-Performance Serums\u003c\/h4\u003e\n\u003cp\u003eDiscover Vemel's Serums Collection, featuring concentrated skincare formulations designed to deliver targeted care for a variety of skin concerns. Powered by carefully selected botanical ingredients and advanced skincare actives, our serums help support hydration, radiance, skin comfort and overall skin health. Lightweight yet highly effective, serums are an essential step in any skincare routine, helping to deliver beneficial ingredients directly to the skin while complementing your cleanser, moisturiser and other treatments.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eWhy Use a Serum?\u003c\/h4\u003e\n\u003cp\u003eSerums are formulated with concentrated ingredients designed to address specific skincare concerns while supporting the overall appearance and health of the skin. Their lightweight texture allows them to absorb quickly, making them ideal for layering within your daily skincare routine. Whether you're looking to boost hydration, improve radiance, support the skin barrier or enhance your skincare results, a serum can help provide focused care where your skin needs it most.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eBenefits of Our Serums Collection\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers concentrated skincare ingredients\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps support hydration and moisture balance\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePromotes a healthy-looking, radiant complexion\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSupports smoother, softer-looking skin\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eComplements and enhances your skincare routine\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSuitable for a variety of skin concerns and skin types\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLightweight and fast-absorbing formulations\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDesigned for daily use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eTargeted Care for Every Skin Need\u003c\/h4\u003e\n\u003cp\u003eAt Vemel, we believe effective skincare starts with thoughtful formulations and high-quality ingredients. Our Serums Collection offers targeted solutions that work alongside the rest of your skincare routine to help support balanced, healthy-looking skin. Whether your focus is hydration, radiance, barrier support or overall skin wellness, our serums are designed to help your skin look and feel its best every day. Explore the Vemel Serums Collection and discover concentrated skincare designed to support your unique skin goals.\u003c\/p\u003e","products":[{"product_id":"organic-waterless-radiance-serum","title":"Active Radiance Serum","description":"\u003ch5\u003e\u003cstrong\u003e30ml\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eGlow beyond limits with nature’s most potent brightening actives.\u003c\/strong\u003e\u003cbr\u003eOur organic waterless radiance serum is designed to brighten, smooth and restore glow using gentle plant and biotech actives.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"413\" data-end=\"738\"\u003eExperience lightweight hydration with this organic waterless skincare serum, a powerhouse blend designed to brighten, even skin tone, and restore radiant skin without irritation. Created as wellness-led skincare, this fragrance-free formula is suitable for all skin types, including sensitive and menopausal skin.\u003c\/p\u003e\n\u003cp data-start=\"413\" data-end=\"738\"\u003eHarnessing the power of Bakuchiol, the gentle yet effective alternative to retinol, this serum enhances glow and smooths skin texture without the risk of dryness or sensitivity. The innovative Songyi Mushroom Extract works to visibly reduce pigmentation and enhance luminosity, while Papaya Enzymes provide gentle exfoliation to boost skin clarity and radiance.\u003c\/p\u003e\n\u003cp data-start=\"1115\" data-end=\"1362\"\u003eAt the heart of the formula, our multi-award-winning Organic Marine Algae supports a more even complexion, helping to minimise the appearance of existing pigmentation while reinforcing the skin’s natural defences against future discolouration.\u003c\/p\u003e\n\u003cp data-start=\"1364\" data-end=\"1487\"\u003eThis lightweight, \u003ca href=\"https:\/\/www.vemel.co.uk\/the-power-of-organic-skincare-clean-beauty\/\"\u003e\u003cstrong data-start=\"1382\" data-end=\"1402\"\u003eorganic skincare\u003c\/strong\u003e\u003c\/a\u003e radiance serum absorbs effortlessly, leaving skin silky soft, hydrated, and visibly radiant.\u003c\/p\u003e","brand":"Vemel Skincare","offers":[{"title":"Default Title","offer_id":52763068203274,"sku":"SKU 7073","price":52.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/9391\/0026\/files\/vemel-waterless-organic-active-radiance-serum-brightening_88233587-bfa5-4d31-a3a0-f2bbd457bba9.png?v=1781099524"},{"product_id":"advanced-protective-serum","title":"Advanced Protective Serum","description":"\u003ch5\u003e30ml\u003c\/h5\u003e\n\u003cp data-start=\"299\" data-end=\"660\"\u003eRejuvenate and protect with our organic, waterless collagen-supporting and protective serum, designed to shield skin against daily environmental stressors while restoring vitality and resilience. Powered by antioxidant-rich organic berry antioxidants and our award-winning algae complex, this serum helps defend against free radical damage, pollution, and blue light exposure.\u003c\/p\u003e\n\u003cp data-start=\"662\" data-end=\"954\"\u003eThis deeply nourishing, waterless skincare formula strengthens the skin barrier, locks in long-lasting hydration, and supports the skin’s natural collagen by protecting it from oxidative stress. Skin appears visibly firmer, smoother, and more resilient with a healthy, radiant glow.\u003c\/p\u003e\n\u003cp data-start=\"662\" data-end=\"954\"\u003eDesigned to protect without irritation, this antioxidant serum is suitable for sensitive skin exposed to daily environmental stress.\u003c\/p\u003e\n\u003cp\u003eAn organic, waterless, collagen-supporting serum formulated to protect the skin barrier and defend against environmental stressors, recognised with multiple industry awards.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Vemel Skincare","offers":[{"title":"Default Title","offer_id":52763068694794,"sku":"SKU 13256","price":52.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/9391\/0026\/files\/vemel-waterless-organic-advanced-protective-serum_b5cb2411-880d-4841-a27a-97ae79500600.png?v=1781099241"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/9391\/0026\/collections\/vemel-waterless-organic-advanced-protective-serum-texture-oil_ec9aef4f-71bb-45ff-aa6b-6fc9aff8ed54.png?v=1781100021","url":"https:\/\/vemel.co.uk\/collections\/serums.oembed","provider":"Vemel Skincare","version":"1.0","type":"link"}